AB 219 UNIT 2 DISCUSSION Unit 2: Strategic Marketing for Competitive Advantage – Discussion Strategic Planning for Competitive Advantage Chapter 2 discusses the notion of competitive advantage. Is it possible to achieve a sustainable competitive advantage, or is a sustainable competitive advantage just a theory? Do Appleâ€™s iPad, TiVo, Netflix, Starbucks, Walmart, etc. have a competitive advantage? Why or why not? Explain your thoughts. Your responses must be substantive in order to receive the maximum amount of points.