Discussion – Industry Specific Strategy .LP5 Assignment: Industry Specific Strategy This assignment will assess the competency 5. Analyze strategies for specific industry and competitive situations. Directions: In the Pop Shoppe cases, you were exposed to the business strategy of a unique product as the company was looking to expand in the soda pop industry. Required in two pages minimum: 1.Describe the important issues the Pop Shoppe faces in the soda pop industry. What are the key issues in the larger macro-environment? Explain. 2.Brian Alger is considering an expansion of the Pop Shoppe to the United States on the basis its unexpected level of success in its native Canada. What are the similarities and differences between these two markets? What are the most important characteristics of the American market that Alger must consider? Explain.