$160.00

International Emerging Themes

ASSESSMENT BRIEF

 

 

Module Code: IET

Module Leader:

 

 

Assessment Method:

 

Element 1: Group poster debate 25% (1,000 words)

 

Element 2: An individual assignment for an international organisation 75% (3,000 words +/- 10%)

 

Deadlines:    Element 1: 05 November 2019 (Tues)

Element 2: 13 January 2020 (Mon) No later than 4.30pm

 

 

Learning Outcomes

  1. Analyse and evaluate a range of key international emerging (macro-environment) themes and make a critical assessment of their significance for organisations.
  2. Synthesise and critically analyse a range of key emerging micro-environment themes: making a critical assessment of their significance for a sector or industry.
  3. Evaluate and propose international strategic marketing responses to the key emerging themes judged to have the greatest potential impact on organisations.
  4. Critically analyse and judge the importance of a range of emerging themes to an international organisation.
  5. Critically evaluate methods by which marketing professional can anticipate and adapt to change.

Assessment Overview

The assessment for this module consists of two Components:

 

Element 1: Group poster debate 25% (1,000 words)

 

Element 2: An individual assignment for an international organisation 75% (3,000 words +/- 10%)

 

Please note: in order to pass this module, you must achieve an overall mark of 50%. For each Component, 1 and 2, you must have a minimum mark of 40%.

 

A minimum mark of 40% in each Component will mean that you fail this module.

Please note that you have to submit both Components.

 

Assessment Criteria

Distinction (70 – 100%)

The work demonstrates a preponderance of the following

characteristics:

•           An excellent level of critical analyses and comment on the issues at the forefront of the subject area.

•           There is evidence of extensive critical reference to business and other relevant sources appropriate to the task(s) along with strong and well-argued propositions using, where relevant, examples from current practice.

•           The material is wholly relevant to the task(s).

•           Outstanding critical analysis and synthesis with the ability to tackle with confidence issues and situations not previously encountered.

•           Evidence of the exercise of sound business judgment and, where appropriate, an innovative and creative solution to the resolution of business needs and problems.

•           Excellent presentation in terms of structure, language and professional style.

•           All requirements of the work are dealt with to the highest standard and the work is free from all errors.

 

Merit (60 – 69%)

The work demonstrates a preponderance of the following

characteristics:

•           Very good level of critical analyses and comment on the issues at the forefront of the subject area

•           There is extensive evidence of very good use of reference to business and other relevant sources appropriate to the task(s) along with strong and well-argued propositions using, where relevant, examples from current business practice.

•           The material is wholly relevant to the task(s).

•           Very good critical analysis and synthesis with the ability to tackle issues and situations not previously encountered.

•           Evidence of the exercise of sound professional judgment and, where appropriate, an innovative and creative solution to the resolution of business needs and problems.

•           Very well presented in terms of structure, language and professional style.

•           All requirements of the work are dealt with to a high standard and the work is free from all but isolated minor errors.

 

Pass (50 – 59%)

The work demonstrates a preponderance of the following

characteristics:

•           A very good understanding of the issues in the subject or area of professional practice, some of which are likely to be complex.

•           There is evidence of reference to business and other relevant sources appropriate to the task(s) along with well-structured propositions using, where relevant, examples from current practice.

•           Most of the requirements of the work are covered with only a few gaps or some minor and inconsequential errors.

•           The material is largely relevant to the task(s).

•           Very good critical analysis and synthesis with evidence of some ability to tackle issues not previously encountered.

•           Evidence of the exercise of professional judgment and, where appropriate, some evidence that the student has considered an innovative and creative solution to the resolution of client’s needs and problems.

•           The work is presented in a clear and well-organised manner with good professional style and containing only minor spelling and grammatical errors.

 

Fail Standard Range (35 – 49%)

The work demonstrates a preponderance of the following

characteristics:

•           An unsatisfactory critical analyses and comment on the issues in the subject or area of business practice.  Little evidence of reference to practice or relevant sources appropriate to the task(s).

•           Only some of the requirements of the work are met and there are likely to be significant gaps.

•           The work is primarily descriptive with weak or no attempt at critical analysis and synthesis.  There is little evidence of ability to tackle issues not previously encountered.

•           Little or no evidence of the exercise of business judgment and ideas are likely to be poorly expressed and organised.

•           The work is poorly presented and contains poor spelling and grammatical errors.

 

Fail Lower Range (0 – 34%)

The work demonstrates a preponderance of the following

characteristics:

•           The work lacks a basic critical analyses and comment on the issues in the subject or area of business practice.  There is no evidence of background research appropriate to the task(s).

•           The work demonstrates a lack of understanding of the requirements of the task(s).

•           No attempt at critical analysis and synthesis with no evidence of ability to tackle issues not previously encountered.

•           No evidence of the exercise of business judgment and the work is unstructured.

•           The work is very poorly presented and contains many spelling and grammatical errors.

 

 

Element 1

 

This assessment is designed to address learning outcomes 4 and 5:

 

LO4: Critically analyse and judge the importance of a range of emerging themes to an international organisation.

LO5: Critically evaluate methods by which the marketing professional can anticipate and adapt to change.

 

 

Key Elements and Task

Task A Group Poster Debate

 

Three/four students will be assigned to work in groups together. The group work protocol is described on the Canvas platform.

 

Anticipating and Adapting to Change: A Group Poster Debate

 

Imagine that members of your group have been commissioned as a team of consultants to offer specialist advice to an organisation which is facing big strategic marketing challenges in the future.

 

Your group should choose from one of the following three multi-national organisations:

 

1. Huawei

2. Carlsberg

3. Pfizer

 

The challenges/themes should relate to the following:

 

1.         Changing patterns of consumer behaviour

2.         Changing supply chains

3.         Embracing a sustainability agenda

4.         Dealing with a changing political environment

5.         Embracing changes in digital technology, such as      big data

 

This task involves two stages:

 

1. Each member of your group should present an individual paper of no more than 1-2 pages to explain how their team of consultants would offer far-sighted and creative strategic marketing solutions to the organisation which would help it respond to these challenges over the next five-year period.  Each individual contribution should focus on one of the challenges (or several in case the group consists of less than 5 members).

 

Recommendations can focus on a change of strategy and/or an organisational re-structure, and you can assume that budget is not an issue for your clients.

 

The individual papers should be merged into a single group document.

 

2. The second stage of the task involves a debate into the relative importance of the five themes listed above for your chosen organisation.

 

Convene a debate among members of your group.

 

In an academic poster accompanying your individual files illustrate how your group rates each of the five themes in importance (with 1 being the most important and 5 being the least important) and provide reasons for your group’s decisions as outcomes arising from your debate.

 

The poster (max 1.000 words) should also illustrate how your organisation was chosen; who performed what particular task; how the project was produced; a reference list (Harvard Referencing Style) for supporting (academic) sources.

 

Submission Method Via the virtual learning environment.
Classroom or other resources  
Special instructions Individual files and the group poster (in pdf or MSWord) should be submitted on the e-learning platform. This is an academic paper, so make sure you use academic sources if possible and in-text referencing based on Harvard Referencing Style.
Submission Date 05 November 2019 (Tues)
Use of Turnitin Yes, all submissions will be electronically checked for plagiarism.
Peer marking None.
Feedback Date  
Feedback method Via the virtual learning environment.

 

 

Element 2

 

This component is designed to address LOs 1-3:

LO1: Analyse and evaluate a range of key international emerging (macro-environment) themes and make a critical assessment of their significance for organisations.

LO2: Synthesise and critically analyse a range of key emerging micro-environment themes: making a critical assessment of their significance for a sector or industry.

LO3: Evaluate and propose international strategic marketing responses to the key emerging themes judged to have the greatest potential impact on organisations.

 

 

Key Elements and Task

Task The individual component of this task asks students to reflect on some of the emerging industries and emerging markets that they have learned about during this module and to develop sustainable marketing plans with strong digital components.

Imagine that you are the VP of Global Marketing of a drone manufacturer that is rapidly making a name for itself.

Your drone business is already established in several countries around the world, including some BRIICS markets (Brazil, Russia, India, Indonesia, China, South Africa), but your senior management team is interested in finding out which one of these key markets holds the best prospects for further brand development and investment.

Develop a report in four sections:

1. A preface, introducing your drone company and explain and justify why you have chosen this as a focus for your case study (10%)

2. An outline of the tools and frameworks that could be used to analyse your target market environments at both macro and micro levels. Critically evaluate the usefulness of these tools when making strategic investment and brand development decisions (10%)

3. Using two tools that you have identified in the previous section, analyse two BRIICS markets at macro and micro environmental levels, and critically assess, for the benefit of your senior management team, which one of these markets offers the best prospects for your drone brand over the next two years (40%)

4. For the single chosen market that you have identified, develop an outline sustainable marketing plan with a strong digital component that is designed to be as responsive as possible to changing patterns of consumer behaviour in the market you have decided to enter (40%)

 

Your paper should be no more than 3,000 words.  You are entitled to make assumptions about your chosen organisation and the industry/industries in which it operates in circumstances in which up to date market intelligence is not available to you.

 

 

Submission Method Via the virtual learning environment
Classroom or other resources  
Special instructions This is an academic paper, so make sure you use academic sources if possible  and in-text referencing based on Harvard Referencing Style.
Submission Date 13 January 2020 (Mon) No later than 4.30pm
Use of Turnitin Yes, all submissions will be electronically checked for plagiarism.
Peer marking  
Feedback Date  
Feedback method Via the virtual learning environment

 

Assessment Criteria

Distinction (70 – 100%)

The work demonstrates a preponderance of the following

characteristics:

  • An excellent level of critical analyses and comment on the issues at the forefront of the subject area.
  • There is evidence of extensive critical reference to business and other relevant sources appropriate to the task(s) along with strong and well-argued propositions using, where relevant, examples from current practice.
  • The material is wholly relevant to the task(s).
  • Outstanding critical analysis and synthesis with the ability to tackle with confidence issues and situations not previously encountered.
  • Evidence of the exercise of sound business judgment and, where appropriate, an innovative and creative solution to the resolution of business needs and problems.
  • Excellent presentation in terms of structure, language and professional style.
  • All requirements of the work are dealt with to the highest standard and the work is free from all errors.

 

Merit (60 – 69%)

The work demonstrates a preponderance of the following

characteristics:

  • Very good level of critical analyses and comment on the issues at the forefront of the subject area
  • There is extensive evidence of very good use of reference to business and other relevant sources appropriate to the task(s) along with strong and well-argued propositions using, where relevant, examples from current business practice.
  • The material is wholly relevant to the task(s).
  • Very good critical analysis and synthesis with the ability to tackle issues and situations not previously encountered.
  • Evidence of the exercise of sound professional judgment and, where appropriate, an innovative and creative solution to the resolution of business needs and problems.
  • Very well presented in terms of structure, language and professional style.
  • All requirements of the work are dealt with to a high standard and the work is free from all but isolated minor errors.

 

Pass (50 – 59%)

The work demonstrates a preponderance of the following

characteristics:

  • A very good understanding of the issues in the subject or area of professional practice, some of which are likely to be complex.
  • There is evidence of reference to business and other relevant sources appropriate to the task(s) along with well-structured propositions using, where relevant, examples from current practice.
  • Most of the requirements of the work are covered with only a few gaps or some minor and inconsequential errors.
  • The material is largely relevant to the task(s).
  • Very good critical analysis and synthesis with evidence of some ability to tackle issues not previously encountered.
  • Evidence of the exercise of professional judgment and, where appropriate, some evidence that the student has considered an innovative and creative solution to the resolution of client’s needs and problems.
  • The work is presented in a clear and well-organised manner with good professional style and containing only minor spelling and grammatical errors.

 

Fail Standard Range (35 – 49%)

The work demonstrates a preponderance of the following

characteristics:

  • An unsatisfactory critical analyses and comment on the issues in the subject or area of business practice. Little evidence of reference to practice or relevant sources appropriate to the task(s).
  • Only some of the requirements of the work are met and there are likely to be significant gaps.
  • The work is primarily descriptive with weak or no attempt at critical analysis and synthesis. There is little evidence of ability to tackle issues not previously encountered.
  • Little or no evidence of the exercise of business judgment and ideas are likely to be poorly expressed and organised.
  • The work is poorly presented and contains poor spelling and grammatical errors.

 

Fail Lower Range (0 – 34%)

The work demonstrates a preponderance of the following

characteristics:

  • The work lacks a basic critical analyses and comment on the issues in the subject or area of business practice. There is no evidence of background research appropriate to the task(s).
  • The work demonstrates a lack of understanding of the requirements of the task(s).
  • No attempt at critical analysis and synthesis with no evidence of ability to tackle issues not previously encountered.
  • No evidence of the exercise of business judgment and the work is unstructured.
  • The work is very poorly presented and contains many spelling and grammatical errors.

 

 

 

Category:

International Emerging Themes ASSESSMENT BRIEF

Reviews

There are no reviews yet.

Be the first to review “International Emerging Themes ASSESSMENT BRIEF”

Your email address will not be published. Required fields are marked *