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MARKETING

$15.99

$15.99

The purpose of every electronic business (e-business) is to utilize technology in a way that enhances communication and the company’s profitability. Business-to-business (B2B) technology enhances efficiency within the company’s supply chain, whereas business-to-consumer (B2C), also known as e-commerce, technologies would facilitate a transaction between a company and its consumers. Also, examine how e-commerce interacts with the marketing department of the organization. Keep in mind that this is the first step toward establishing the foundation for your business’s presence on the Internet with an e-commerce site. • Search the library, and provide at least 2 sources that illustrate examples of companies that are utilizing e-business strategies (e.g., B2B and B2C). • What are several B2B technologies and applications? Explain. • What are several methods of B2C technology that you must utilize as part of an e-business strategy? Explain. Provide specific examples to support your points

MARKETING

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