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Retail Management Quiz

$15.99

$15.99

Retail Management Quiz 1. The Universal Product Code (UPC) system allows a retailer to _____. A) develop a payroll system B) store and monitor product sales data on an item-by-item basis C) monitor sales in nonfood retail establishments D) monitor accounts receivable 2. Aspirational, membership, and dissociative are forms of _____. A) household life cycles B) social classes C) reference groups D) family life cycles 3. The best way to describe ethnic and racial groups in terms of consumer lifestyles is by _____. A) social performance B) subcultural influences C) cultural influences D) family life cycle 4. A retailer’s location strategy can be made more flexible through _____. A) ownership versus leasing B) sale and leaseback arrangements C) the use of renewal options versus a long-term lease D) the use of longer-term leases 5. An objective, easily identifiable, and measurable population characteristic is called a(n) _____. A) reference group measure B) demographic statistic C) AIO inventory D) lifestyle measure 6. A mystery shopper is a form of which primary data collection technique? A) Observation B) Simulation C) Survey D) Experimentation 7. A secondary business district generally is comprised of a minimum of _____. A) several department stores and a broad group of specialty stores B) a grouping of stores with similar merchandise lines C) a supermarket and several service stores D) a junior department store, and several larger specialty stores 8. Planned shopping centers are characterized by _____. A) no adjacent retailers B) low rental costs C) central ownership or management and balanced tenancy D) a high concentration of office buildings and retail stores 9. Sampling is based upon judgment or convenience in a _____. A) non-probability sample B) probability (random) sample C) telephone survey D) simulation 10. Direct selling involves _____. A) personal contact with consumers in their homes and a consumer’s ordering via mail, pone, fax, or computer B) personal contact with consumers in their homes and phone solicitations initiated by a retailer C) non-personal media and a consumer’s ordering via mail, phone, fax, or computer D) non-personal media and phone solicitations initiated by the retailer 11. The first step in enacting a direct marketing strategy is to _____. A) select media B) generate customers C) arrange order fulfillment D) define one’s business 12. The Census of Population is conducted every _____ years. A) 3 B) 5 C) 7 D) 10 13. Planned shopping centers are concerned with retail balance in terms of one-stop shopping appeals and to ensure _____. A) visibility B) an adequate traffic count C) a proper level of saturation D) an adequate economic base 14. A department store uses a regression computer site-selection model. This model contains data on the following variables: _____. A) disposable income, retail sales, and population B) distance to store and store size C) traffic barriers, store size, and traffic counts D) trading-area population and expected market share 15. A major benefit to airport retailers is _____. A) freedom from local sales tax B) limited competition C) ease of stock replenishment D) a captive audience 16. A retailer can generate data on merchandise turnover, order lead time, and availability of goods by examining _____. A) sales figures B) inventory records C) profit-and-loss statements D) customer billings 17. Ease of entry into direct marketing is facilitated by _____. A) low capital requirements due to no need for stores B) the need for technological skills C) the use of dual distribution channels D) low paper and postage costs 18. Observation is most appropriately used in the study of which stage of the consumer decision process? A) Information B) Post-purchase behavior C) Purcha

Retail Management Quiz

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